The Mississippi Department of Transformation (MDOT)'s use of twitter is a perfect example of how social media can serve as more than just a means for brand recognition and SEO (search engine optimization).
In early April, the Mississippi Department of Transportation (MDOT), announced separate twitter feeds for each of its six evacuation routes. The feeds will supply evacuees with real-time information pertaining to traffic delays, contraflow, fuel availability and roadway openings.
Executive Director of MDOT, Larry L. "Butch" Brown said he is excited about utilizing twitter, citing its use as a "necessary tool providing information in a timely manner that is needed during hurricane evacuations."
Followers can also choose to receive SMS text updates to their cell phones. This will undoubtedly help residents plan evacuation routes and can only aid in a smoother evacuation system in general. You can read the full release here.
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